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Salesforce to Announce EinsteinGPT – Will It Live Up to the Hype?



Salesforce to Announce EinsteinGPT – Will It Live Up to the Hype?

At this stage, I think AI is somewhat cool in the Salesforce space, but also more of a buzzword.

It was announced in 2016 that Salesforce would launch Einstein after acquiring ten companies. It is surprising how many features and functionalities have been tagged with the Einstein brand since then – which of these really rely on artificial intelligence?

According to my observations, the buzz around AI and Einstein in the Salesforce world had slowed down around 2023 (perhaps reflecting Gartner’s hype cycle?). In response to this, ChatGPT appeared, showing the world what a true AI model is capable of. EinsteinGPT (presumably) represents Salesforce’s direct integration with OpenAI’s GPT model, which will be announced at TrailblazerDX ’23 (March 7). 


A teaser for the project was announced via Twitter by Marc Benioff, as well as Salesforce as a whole, on February 8, 2023. The official press release has yet to be released, but Marc has offered some cryptic hints.

The tweet he sent out in Spanish said: “The CRM that knows your customers better than you and can even predict their next move.” And he said: “It generates leads, closes deals” and “No more boring reports, now it will write them for you with jokes included.”.”

Salesforce’s marketing materials do not lead me to speculate, but it does seem that EinsteinGPT will focus on Sales Cloud (for now). No one knows what “generation of leads and closing of deals” means!

It’s also interesting to learn about writing reports. This may appear to be an extension of Einstein Search’s ability to use natural language processing to retrieve answers to basic questions.

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Trailblazer DX, which takes place on March 7, will be the focus of all attention no matter what Marc and Salesforce have in store for us.

The Rise of ChatGPT

There hasn’t been anything quite like PokemonGo (circa 2016) to overwhelm the world with new technology. In just two months since its launch, ChatGPT reached 100 million users, making it one of the fastest-growing consumer apps in history.

There has been a great deal of anticipation for this technology throughout the world for quite some time. From the Terminator movies onwards, artificial intelligence has been a part of our everyday lives. The public hasn’t seen much tangible benefit from AI, despite hearing it’s the ‘next big thing’. We are now able to see the true power and potential of artificial intelligence in our daily lives, and how it may impact them in the future.

(ChatBots, Maps, Siri, Alexa) are all examples of AI (whether or not we realize it). However, these are mostly proprietary technologies developed by app developers. To power applications being developed by the next generation of developers, OpenAI is creating a public AI model. 

You can use the free beta version of ChatGPT or the $20/month ChatGPT Plus subscription to help your ‘everyday Joe’ complete manual tasks.

Salesforce & GPT

It is safe to say that Salesforce ecosystem is extremely excited about the possibilities that chatGPT will provide, despite OpenAI’s GPT model having taken many industries by storm.

In a short period of time, people realized that ChatGPT could generate Apex code, Lightning pages, validation rules, and more. Consequently, the question arose: Will Salesforce Administrators and Developers become obsolete?

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ChatGPT will not replace developers, but it might replace those who aren’t utilizing AI to assist them. There have been existential questions flying around, but one response seems to represent a widely held opinion: It won’t replace those who aren’t using AI to assist them.

Besides summarizing text, generating mock data, and creating proposals, Salesforce professionals have learned about other uses.

Coincidentally, one of the first Salesforce ISVs to announce an integration with GPT was also released on the same day Marc Benioff announced the integration. It is announced that PipeLaunch is integrating GPT into their sales application, which will enable them to generate prospecting emails and overcome objections for sales users. 

As someone who has never seen rapid adoption of a technology in my career, I am concerned that Salesforce has a reputation for jumping ‘on the bandwagon’ with its technologies (NFT Cloud and Blockchain, for example), so not stepping up with the GPT could have disastrous consequences.

Consider Google, for instance. In recent years, the company has invested billions in its DeepMind subsidiary, making it a global leader in artificial intelligence research. Nevertheless, the question was raised as soon as ChatGPT was released: could it put an end to Google Search? The company responded by declaring a code red and working on their own version. In this week’s announcement, Google introduced “Bard”, their own version. 

As a result of factually incorrect information in its promotion ad yesterday, Bard did not live up to ChatGPT. The stock price of Google plummeted by over 100 billion dollars as a result. Have we ever seen such a response from a competitor as OpenAI since the beginning of the internet

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As a result of Microsoft integrating GPT into Bing, the ‘ugly duckling’ of search engines, Google is having to deal with a much more difficult situation. For the first time ever, it has threatened the 20-year dominance of Google. 

I would like to close by saying

A new age of AI-powered applications could soon be ushered in by the ChatGPT release by OpenAI, a leap forward beyond anything we’ve seen before.

Is Salesforce planning on integrating this technology into their platform? We could see a simple, but powerful, integration, similar to Microsoft’s Bing integration, which can deliver instant value, rather than a premature launch to get ahead of competitors such as Microsoft.

There won’t be much time to wait…

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